I know I am a dinosaur but I will concede that there are likely some benefits to social media. However, I remained convinced that the negatives far outweigh the positives. Given the recent revelation that an abundance of Twitter and Facebook users are fake, Amazon reviews are fake or paid for in many cases, Yelp reviews were found to be fake, I take very little comfort in the "consensus" method of purchasing an item based on the opinions of others. I have found it useful occasionally but not without error, especially when the reviews vary widely as in this case. I also have no requirement that the merchant be friendly or even agreeable, just offer me the product I want, at a price that is reasonable, and in a timely manner. If any of those are misrepresented to me in my transaction outside of reasonable limits, I simply cancel my transaction via the credit card company for simple cases. (many don't know that if enough transactions are contested with a vendor, the credit company will no longer process transactions for the vendor eliminating this form of payment for them) This is a very effective tool. For more complex cases, stronger legal remedies may be needed. In either case, I take my business elsewhere. I don't have an activist mentality where I feel it is my job to save others or punish the vendor by organizing a boycott, voicing my experience, or disparaging them in other ways. It simply isn't value added for me to do so.