Dealers only have the power to discount a vehicle so much through hold backs, at just over $4k off msrp and another $10,700 in rebates through kia financial, I dont see how you can expect a lot more (almost $15k off stickered price). I can almost guarantee the dealership is taking a loss as most dealerships cant move that much off sticker without doing so. Maybe another $250-$500 on the table. I've done over 40 new car deals over the last 19 years, did 6 deals in the last year alone, not high dollar but enough to understand what is realistic and what is not. Just bought my 18' GT2 less than 2 weeks ago, and am working a deal on a 19' Ram Larimie Longhorn Crew Cab currently.
Question...with a $52,000 car being able to be bought for under $38,000 what is the depreciation rate and used value...scary. when I traded the last 6 vehicles I either broke even (carrying same amount or even building equity over each deal) or lost maybe $1000-$1500 on them. Feel sorry for the people that paid full msrp or bought them when dealers were selling above MSRP in the beginning, Kia is screwing owners on the resale value of these cars for selling them so cheap as new leftovers. Sounds like I might be lucky to grab $30k on trade for a $50k stickered vehicle. Never would recommend someone taking out Gap insurance if they weren't upside down going into a deal...but would for this car now.
17' Pathfinder Platinum
18' Mazda CX-9 Grand Touring
18' Genesis 3.8 Sedan
18' Civic Si
18' Ram Sport 5.7 Crew Cab
18' Dodge Charger 392 Scat Pack