I purchased the front "E" and back "Stinger" emblems, not because I'm embarrassed of the Kia brand, but simply because these OEM alternatives look more slick. If people ask what car brand it is I'll be proud to tell them it's a Kia.
I've seen a few videos on replacing the front and back emblems. While it looks easy enough as a DIY I've never replaced emblems before so I'm somewhat hesitant on doing it myself. I have the tools (e.g., heat gun, removal tool,
goo gone). I purchased 2 of each in case I mess up the first go around.
I guess the question is whether to do it myself or take it to a professional body shop.