I've been to 3 different Kia dealerships in Upstate South Carolina..... Spartanburg, Greer, and Greenville. If Kia does not force these dealers to change and make them quit charging $3-6k or more over MSRP, the Stinger will suffer the same fate as the likes of the GTO, and Chevy SS. You cannot treat a customer like an idiot and flat out lie when you are trying to sell a $50,000+ car. That just doesn't work.....
Greenville got a Sunset Yellow GT2 RWD in today and called me to come see it as I was the first person to ask so they gave me the call when it came in on the truck, and thats where the nice for this stealership ends..... I go, test drive the car, and then they hit me with a $55,000 price tag..... For a car with an MSRP of $50,100.
$4900 OVER MSRP.... I want some of what they are smoking. They flat out lied and told me they 'have to charge a certain price b/c Kia told them to'.... What a load of bullshit when they have the factory sticker sitting there on the desk with the $50,100 MSRP on it. They are trying some really shady shit like $1200 for 'mudflaps' and $1500 for 'Nitrogen in the tires' and they would NOT budge on the price.
The best part is they now have the car listed on their website at $50,100 MSRP with a $47,xxx Invoice price...... I have tried 3 separate times to get a Stinger and the dam stealerships have killed it every time because I refuse to pay over MSRP for anything. I had very high hopes for this car and wanted one for the past 3 years.
Until Kia changes their dam stealerships and treats customers with respect, especially when you are asking $50k for a car I will find a different brand. Anyone want a good used Optima? I am finished with this brand, but I truly wish anyone who got a Stinger the best and I hope you enjoy your car.
Sunset Yellow is rare. As such, supply is limited and demand high, thus it simply costs more. Much like many Ford Mustang versions, few are made, and prices are through the moon. This seems like it shocked you, but it is a very common event with rare products.
This marks a good time to educate some on the blog about supply v demand (I know you get it, it just seems you don't like it?).
Supply v Demand Econ 101:
A. The Dealer will only charge what they believe they can get. Having a rare bird Sunset Yellow they believe they have enough would-be buyers (like yourself) that someone will pay the high price to have it. This is Demand outstripping supply, thus pricing goes north until it meets demand/the car is sold.
B. However, if in 3 months the car has not moved, guess what? Yah, they'll back way off that mark up. Demand will have been shown to be weak and thus pricing will fall to meet supply.
C. Now suppose the dealer ends up with 2 Sunset Yellow's at the end of the year, and still no one wants them? Supply exceeds demand, and they'll push pricing to the floor to get them off the lot.
KIA Corporate can EASILY fix this - not by price fixing - but by producing more Sunset Yellow versions. But if a bunch of Sunset Yellow Stingers are on the road, it dilutes the "cool/rare" factor, while also reducing markup... A few flagship Stinger's in Sunset Yellow seen vary rarely is a good marketing deal for KIA. I highly doubt they want to change the low supply / high demand curve for them.
My guess is you want that rare diamond, but want a regular price for it and are upset that the rare diamond costs more?
QUESTION: If you owned a store and sold something that came in every so often, was rare, and certain buyers wanted it, and you could charge more for it, would you? Of course, you'd charge to the point where you could maximize the sale, while not stalling sales either. Does the company you work for do this? Absolutely. Trying to meet demand with the appropriate amount of supply, selling as much as you can while making as much as you can, not tipping too much in either direction.
If you say "No! I'd sell it the same price as the other products I have!" I would suggest you are still thinking like the would-be buyer, not the seller. If that's how you would actually run a business, well, those businesses are not in business very long. When lean economic times come they go out of business, because they didn't make money when the could have, but I digress...
Hope this helps some young guns out there understand how pricing works.
For you, I would be worried about saving up and paying more for the Sunset Yellow, only to see KIA Corporate make an odd move and pump out more of them in the coming years, thus, the price of yours would really take a dive! Ironically, you'd then be upset that KIA is making too many Sunset Yellows and they should be more rare!... Ironic.
On a personal note, I could not find what I wanted ANYWHERE on the West Coast - ANYWHERE! Thus, I found it in Denver, CO and took a hopper on Frontier Airlines ($58) in the middle of the night. Got to Denver in the AM, the dealer picket me up, we got back to the dealership, got the car, and had a really fun 2-day road trip home! I'd buy from them again for sure!
By choosing to be flexible, I finally found my White GT, Red on Black Interior, AWD, w/DriveWise package in Colorado, and got $9,500 off MRSP for it!!!
Good luck in your Sunset Yellow quest. I'd hunt all over the place, several states away and find one if you can. Once you do, you may find a dealer that wants to move it much more so than your local guy, and suddenly you have leverage (AKA more supply), and now you have negotiating power - more so than you have now at least...