Yeah. People don't understand the lemon laws. Usually a dealer has 2 chances to fix something and one last chance, where if unsuccessful, they have to buy the car back or provide a new car. This takes putting a letter together with the documentation (the prior service attempts) and sending the letter, but it's not all that big of a deal to do. If people were doing this for the brake VIBRATION problem, I bet Kia would come out with a real fix REAL QUICK, rather than the half-ass continual replacement of brake pads. The other option is to take them to court for a class action lawsuit (of the brake vibration issue, since it's widespread), but the much easier option would be for people to start demanding compliance with the lemon law.