They are rolling out the E badge for future cars

[westcoastGT]

Kia’s new K9 to carry Stinger badge , looks like they are thinking of naming the new k900 Quantum or Opirus , and that E will stand for some derivitive of "Esentus" ..................Kia’s new K9 to carry Stinger badge

 

[Kia Stinger]

So, we're learning a lot here. Yes, they're probably going to launch an up-market brand as some point. Why do I believe this? Because the Stinger is that good - and if they're trying to gauge whether or not people will buy a high-end product from Kia - they're learning the answer to that question is YES. So that brand will come. I think the only question left on the table is - will the K900 sell.

If Cadillac can consider DeVille and Seville damaged brands - and even rename DTS to XTS after a single generation - then I think it would be a good call to consider K900 a damaged brand. Re-introduce the full-size premium luxury sedan as either Quantum or Opirus. Quantum makes more sense to me because nobody has ever heard the world Opirus besides a hillbilly named Jack in Hfrh393h439f.

I can't believe they can say that Esencis, Esentus, and Esensus have nothing to do with their motivation for using the "E" as their high-end logo -- with a straight face... It looks like the engine. Right. Yeah. I believe that. And do you have a bridge for sale? I'd like to buy it...

 

[westcoastGT]

So, we're learning a lot here. Yes, they're probably going to launch an up-market brand as some point. Why do I believe this? Because the Stinger is that good - and if they're trying to gauge whether or not people will buy a high-end product from Kia - they're learning the answer to that question is YES. So that brand will come. I think the only question left on the table is - will the K900 sell.

If Cadillac can consider DeVille and Seville damaged brands - and even rename DTS to XTS after a single generation - then I think it would be a good call to consider K900 a damaged brand. Re-introduce the full-size premium luxury sedan as either Quantum or Opirus. Quantum makes more sense to me because nobody has ever heard the world Opirus besides a hillbilly named Jack in Hfrh393h439f.

I can't believe they can say that Esencis, Esentus, and Esensus have nothing to do with their motivation for using the "E" as their high-end logo -- with a straight face... It looks like the engine. Right. Yeah. I believe that. And do you have a bridge for sale? I'd like to buy it...

OK , They are going to extend the E strategy thats for sure ,and they will back into the meaning of it at some point ....................the issue I see is whether the article was referring to a Korean launch or global . If Global you better buy a lot more E badges because nobody will want a KIA Stinger when they roll this strategy out .

 

[CDv6]

...the issue I see is whether the article was referring to a Korean launch or global .

Speculation only...

For the Stinger, Kia used the logo only for the Korean market considering Kia’s brand awareness in overseas markets. The two-track strategy is expected to be maintained for the K9 successor.

 

[SonomaGT]

I wish Kia would get their act together. I've seen 5 tag lines for the Stinger brand - like they are just throwing ideas out there - related to quality and youth. Not strategic at all. I hope they don't move forward with the e badge. imho don't like it- need something that doesn't require a thesaurus and explanation. I'll add the Stinger script to replace the rear badge and that's it - will wait to see what's to come in future.

 

[westcoastGT]

I wish Kia would get their act together. I've seen 5 tag lines for the Stinger brand - like they are just throwing ideas out there - related to quality and youth. Not strategic at all. I hope they don't move forward with the e badge. imho don't like it- need something that doesn't require a thesaurus and explanation. I'll add the Stinger script to replace the rear badge and that's it - will wait to see what's to come in future.

Agree totally , way too much regional input , global strategy , global branding , global communications , go buy a German car and its pretty much the same everywhere , thats why people undestand their positioning so well ..................growing pains , they have the product nailed pretty much

 

[YEH]

Most likely, this is just for the KDM (at least for the moment).

In Korea (like for Japan), luxury models are basically their own sub-brand w/ their own distinct specialty badging.

The Genesis and Equus each had their own distinct badging and now w/ the G80 and G90, they share the revised winged Genesis logo.

Kia didn't do this w/ the K9 (aka K900) - which probably had something to do w/ their alphanumeric naming scheme (K3, K5, K7, K9).

But seems like they are now trying to differentiate their luxury offerings w/ distinct badging - in this case, the E badge.

A right move on their part; whether we'll see something like that here, probably later than sooner.

Personally, think the E badge itself and the rationale behind it are pretty silly (Kia can come up w/ something better).

Nevertheless, both Kia and Hyundai need to redo their own emblems.

 

[Kia Stinger]

Most likely, this is just for the KDM (at least for the moment).

In Korea (like for Japan), luxury models are basically their own sub-brand w/ their own distinct specialty badging.

The Genesis and Equus each had their own distinct badging and now w/ the G80 and G90, they share the revised winged Genesis logo.

Kia didn't do this w/ the K9 (aka K900) - which probably had something to do w/ their alphanumeric naming scheme (K3, K5, K7, K9).

But seems like they are now trying to differentiate their luxury offerings w/ distinct badging - in this case, the E badge.

A right move on their part; whether we'll see something like that here, probably later than sooner.

Personally, think the E badge itself and the rationale behind it are pretty silly (Kia can come up w/ something better).

Nevertheless, both Kia and Hyundai need to redo their own emblems.

It's a small image so get out your telescope - but I think this one looks pretty good...

 

[westcoastGT]

It's a small image so get out your telescope - but I think this one looks pretty good...

View attachment 3288

Sooo much better than the Oval ..................and their corporate sponsor logo is so 80's ...............it really looks cheap , especially in red.............

 

[YEH]

It's a small image so get out your telescope - but I think this one looks pretty good...

View attachment 3288

That looks better, but still, many have problems w/ what KIA stand for, so would be worth it for Kia to come up w/ a new badge which doesn't spell out its name, or at the very least de-emphasizes it.

An interesting anecdote about the (oval) Kia badge - supposedly the oval shape came about as Kia early on in its history sold badge-engineered Fords (as well as Mazdas).

 

[Kia Stinger]

An interesting anecdote about the (oval) Kia badge - supposedly the oval shape came about as Kia early on in its history sold badge-engineered Fords (as well as Mazdas).

Yes, there's a tiny little bit of discussion about the relationship here: A little history lesson