I know I’m saying some fairly critical things and people don’t want to hear it. They’re shaking their fists furiously at me, but it is what it is.
There’s a lot of money invested in the Genesis brand and it has been a somewhat rocky start. Only Hyundai and KIA know how much the Stinger is cannibalizing the
Genesis G70 sales. To further justify the “upmarket” marketability of the
G70, it needs to distinguish itself from the Stinger. It’ll get the 3.5TT to accomplish just that. The buying experience and the service experience for Genesis is something that they’re working out to be a key differentiator.
The Stinger will solider on with the 3.3TT. What’s worth mentioning here is that the 3.3TT has been a stout power plant. There aren’t many horror stories about it and I’m sure the internal service records bear this out. There’s something to be said about retaining it a while longer while introducing a new engine in another car.
People are correct to point out that mid-cycle refreshes have gotten newer power plants. I’m also correct in saying it’s still not something that’s frequently done meaning the vast majority of the time it doesn’t happen.
I had a 2011 335i (midcycle refresh) that got the N55 when previous years got the N54. Still that’s a car that if no one bought a single one there would’ve been another 3-series. The Stinger doesn’t live in that space.
While we all want to see the 3.5TT in the current generation Stinger, I just don’t think it’s going to happen. There are too many market forces against that happening with the primary one being the
G70.
And yet everything I’m saying is the total opposite of what I submitted for the STINGER IPSOS Market Research Survey that I was invited to complete. But in that survey I can say all the things I love and wish they would do for the Stinger without any regard for the reality of sales.
As someone that changes vehicles often, it says something that I still have my Stinger. My Dad even asked me yesterday, “so what are you driving now?” And was shocked when I told him I still had the Stinger. My wife has the
Telluride, my Mom has the
G70, and my sister has the Sonata. I’m as invested here as anyone but I can also see the writing on the wall.
For me, the discussion shouldn’t even be about whether the refresh gets a 3.5TT or not, but whether the 2.5T will come to the Stinger for the midcycle and if there will be a 2nd gen.