Dealer Markup Kia of Irvine, California has an almost $13,000 markup

[Brian Keenan]

As seen here: https://stingerforum.org/threads/al...-has-a-4995-00-dealer-markup.1153/#post-10444

I thought seeing 5000 over invoice was bad but Kia of Irvine has a GT2 with a 6000 dollar markup along with 7000 more an additional BS fees. They even list a "complete options" fee of 1500. The sticker price of the vehicle was 62,595 USD. Almost 13000 over MSRP. I called around to other Southern California Kia dealers and ALL of them said they marked up the price of the GT2 since it's a new vehicle and was in high demand.

 

[Jumpy]

Jesus.

 

[AnyVare]

I've visited two Virginia dealers, and so far they're very very close to MSRP.

 

[seanmccubb]

There are some on cars.com with little to no markup, maybe check out these first?
https://www.cars.com/for-sale/searc...=relevance&stkTypId=28880&trId=23980&zc=75070