Interesting comments about the launch colour. Given that I bought one, I obviously like the red and I expect it to remain in production quite awhile. If the yellow had been available here, I might have made a different call....
Some other manufacturers, however, seem to like to issue a limited production "launch colour" that you see on press vehicles and for the first year only. That was the case with my 2015 Sonata that I bought in orange. It was discontinued after that first model year and I know that only one other was sold from our local dealership in that colour (probably didn't help sales that you could only get the orange if you bought the fully loaded trim level). Personally, I've always liked having a relatively rare car that's easy to pick out.
Similar was BMW's launch of the M4 coupe. All the early display cars seemed to show up in that odd greenish-goldish-mustard colour that I haven't seen since. I actually liked it, but I'm assuming that it didn't suit many people's tastes. Still a real eye catcher, which I presume is what you want with a new model launch.
