Genesis is Hyundai's premium brand. They want to compete with premium vehicles so they are going to charge more. While in the US the Stinger and
G70 are priced similarly, the
Genesis G70 has better sound isolation, nicer interior material and aluminum parts for the suspension system, which warrants the price. KIA shouldn't have priced the Stinger like they did however, they had to give it a shot. Now, while you can get crazy lease deals and rebates on the Stinger, you won't get that on the
G70. I've seen videos out of South Korea where they get under the cars and dig into the components and you can see where KIA's Stinger doesn't stack up to the
G70.
For 2021, all Genesis vehicles will be all new or have a face lift. For this, the price is going up as they have proved they are a bargain, compared to the other luxury brand they compete with. In addition, they are now adding aluminum for some of their parts, to keep the weight lower, maximize economy and performance with the 3.5T, without massively upping the power. They seem to not be targeting full on AMG, M and RS cars from the Germans, at this time but competing with M Sport and S cars from Audi. Those will probably come in the future. Imagine if KIA had priced the GT2 at $45K loaded and dealers weren't being idiots and trying to gouge people on prices, there would be more sold at this juncture. While the
Telluride is selling like hot cakes, that is due to that vehicle being a proper 7 seater with actual usable space behind the 3rd row, that isn't excessively large and it helps that it looks like a luxury vehicle. The US got screwed on the initial price which caused KIA to have to drop loads of cash to move them. Let's hope they get smart and reprice the car to sell more without the need to give big rebates to move them.