Kia Stinger
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While its numbers won’t be huge, the 2018 Kia Stinger signals a change at the Korean automaker as it completes a transition from being a bargain basement brand to a make that wants to be seen as offering a distinctive lineup for discriminating buyers.
“It will be transformational,” Michael Sprague, executive vice president and chief operating officer of Kia, predicts. “We are looking at a couple different segments where it will play. It is a 5-door sport sedan, there’s not a lot in that space.”
Kia’s styling under Peter Schreyer has had a lot to do with this shift. “There’s just enough uniqueness to the design, a sportiness to stand out in a sea of sameness,” Sprague said. “They have longevity, these designs Peter has done.” continue reading
“It will be transformational,” Michael Sprague, executive vice president and chief operating officer of Kia, predicts. “We are looking at a couple different segments where it will play. It is a 5-door sport sedan, there’s not a lot in that space.”
Kia’s styling under Peter Schreyer has had a lot to do with this shift. “There’s just enough uniqueness to the design, a sportiness to stand out in a sea of sameness,” Sprague said. “They have longevity, these designs Peter has done.” continue reading
